This workshop is to talk about the strategy around placing a paid for ad on Facebook. This isn’t covering the normal use of your Facebook Business page and interactions, but concentrating on the paid for element.

How to create an advertising strategy

The different types and ways of advertising on Facebook and Instagram

Achieving your advertising goals using Facebook Ads

We’ll talk about the Facebook Pixel, creating custom audiences and also lookalike audiences in your paid for ads.

This workshop is delivered by a specialist social media consultant, North East Social Media with Amanda Dixon.